Balance Scorecard Module and paper UOP MGT/521
July 12, 2020
Training and education in health care
July 12, 2020

: The Dannon Company

1. Final Project Milestone #7: Investments and Assessments

 

In a post titled 7-2: Investments and Assessments, answer the following questions regarding the company you have chosen to investigate: (The company is still Toys R US)

 

  • How has your chosen company invested in and assessed its corporate social responsibility? Where has the company invested?
  • What assessment have they used to measure the effectiveness of their programs?
  • What has been your experience? What do other stakeholders say?
  • Is there a difference of opinion about the results? Where does the difference come from?

 

Cite at least two sources. This assignment has to been between 2-3 pages.

 

2. Case Study #3: The Dannon Company

 

 

 

 

 

 

 

Review the Dannon Company case study in the Resources folder.

 

 

 

At the end of 2009, The Dannon Company was considering proactively communicating its CSR efforts to consumers. With the strong connection between Dannon’s production of health foods and its commitment to health- and nutrition-based CSR activities, making consumers aware of these efforts could enhance the company’s success, but risked tainting its deeply ingrained CSR as a marketing ploy. Dannon wanted to maintain its holistic approach to social responsibility and commitment to social values. The challenge of CSR to Dannon and to many other companies is making the programs they develop strategic and communicating their authentic commitment in a sincere way.

 

 

 

In this case study analysis, you are to address the following, utilizing the headings below in the body of the paper. You must cite all facts from the case study itself. In addition to citing from the case study, you must also cite at least two other resources. Suggested assignment length (not including cover page and reference page): 6–8 pages.

 

 

 

 

 

Introduction

 

 

 

 

Provide a synopsis of the company and the case.

 

 

 

 

 

To Communicate or Not to Communicate?

 

 

 

 

ï‚· Discuss whether or not Dannon should start to proactively communicate to consumers its CSR initiatives. Discuss the benefits and risks that Dannon would face. Analyze the implications for Dannon’s current CSR initiatives.

 

 

 

 

 

Impact of a Corporate Parent

 

 

 

ï‚· Discuss the impact that having a corporate parent plays in Dannon’s decision about whether to externally communicate its CSR programs. Discuss the risks and benefits of having a corporate parent and how this impacts Dannon’s communication plans.

 

 

 

 

 

The Communication Strategy

 

 

 

 

ï‚· Design a focus and communication strategy for Dannon’s CSR campaign to its consumers. Support your decisions with research.

 

 

 

 

 

Conclusion

 

 

 

 

ï‚· Summarize in 2–3 paragraphs the most important elements addressed in this analysis.

 

 

 

 

 

References

 

 

 

 

ï‚· Include a separate page of APA-formatted references. At the minimum, the case study should be included, as well as two outside references. There should be no items listed in the references that were not included in the body of the paper as in-text citations.

 

This assignment has to be between 6-7 pages long.

 

3. Search the internet for workplace applications of normal distribution. As a hint, type normal distribution followed by a field of interest to you into the search engine. Which field did you select? Why is normal distribution important in this specific field? Share the information with your classmates.

This assignment only has to be one page long.

 

 

4. You will select a specific problem you see in the workplace (or, if you have limited work experience, that you would find it valuable to solve in your home life), and then identify what you wish to study. You must apply the theories and concepts from the course to interpret and formulate your hypotheses. Be sure to identify why the answer/solution matters. Once you have your hypotheses, go through the scientific method and statistical process to sample and answer the question. Be sure that you justify the statistical test that you use and either reject or fail to reject the null hypothesis based on the data. Your conclusion should be entirely data driven, with the implications clear. In this milestone, you will gather, introduce, and present your raw data.

 

In a well-organized Excel spreadsheet, you will present the raw data collected for your research paper. Along with the spreadsheet, you will include a one-page introduction that details what is being presented. The feedback provided by the instructor should be applied to your final research paper.

 

 

FormatThe written introduction should follow these formatting guidelines: one-page Word format, double-spaced, 12-point Times New Roman font, 1-inch margins, and citations in APA format (if warranted). Data should be presented in an Excel spreadsheet, 12-point Times New Roman font.

 

 

 

 

 

5. Conduct research on organizations that rate companies on a specific facet of social responsibility. How do they assess the companies they rate? How do the vision and mission statements of the rating organization affect how they view social responsibility? How do the vision and mission statements influence the assessment tools used? Cite your sources. Provide examples and research to support your thinking.

 

 

 

This assignment only has to be one page long.