International Marketing

Czinkota, M.R. & Ronkainen, I.A. (2013). International marketing (10th ed.). Mason, OH: South-Western, Cengage Learning.

The assignment is:

"Refer to Cases 1 on pages 167-176 of your textbook as you complete this assignment:

– Answer Questions for Discussion 1-5 on page 169.
– Answer Questions for Discussion 1-4 on page 176.
Write a two-paragraph synthesis of what you learned from reading these cases in relation to brand strategy and product value.
Your answer to each question should be at least one substantial paragraph."