the adoption of electronic marketing for attracting customers and clients

this essay is part of an essay i have already done. i just need to add a specific part.
i need half a page introduction for how to develop and implement E-marketing in a business( for businesses who do do not use E-marketing.Then i need the steps to help

the managers how to develop and implement E-marketing in their business. so my audiance are managers and i want to give them advice how to use E-marketing. and i need

a small conclution at the end of the steps.