TARGET MARKET & COMPETITIVE ANALYSIS

Project description
This is an individual assignment which has two components: 1 – identification of your business’s target market and their values and 2 – an analysis of competitors in your market. The purpose of this analysis is to show how your client provides services to a specific target market relative to your competitors. Note that each group member will submit their piece of the analysis individually. Future assignments will build on the group’s comprehensive analysis to provide relevance and support for final recommendations
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