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survey development

survey development

You are a psychologist working for a consulting firm that specializes in survey development. Your firm has been contacted by Mothers Against Drunk Driving (M.A.D.D.) to develop a survey that will identify teenagers who are at-risk for driving while intoxicated. M.A.D.D. has provided a list of questions that its research suggests will help to identify risk factors contributing to this behavior. M.A.D.D. needs your firm to work with its members to establish reliability and validity of this survey so that they can begin using it to establish risk in young adults across the nation.

In a two page paper (excluding title and reference pages), discuss the steps that you would take to establish reliability and validity of this survey. Be sure to describe the type(s) of reliability and validity that you are attempting to establish as part of your consulting project.

Your paper should include an introduction to these concepts, a clearly stated thesis for the development project, and a conclusion.