Trimester B Assessment ? Strategic Marketing Plan

Company: Addiction “Accessories company sell Accessories.
Total 8 terms, each term need to consider earn money for company

Consider factors:?age range?child,young women,adult women,mature women, different segments for sale?own label clothing, brand

clothing,footwear, accessories, ) new mobile shopping segment add in term 3

Company information:

https://mkt2win.cloudapp.net/pages/Login.aspx

the login name is: 14gcufashion0001 The password is: 8iozts06

Our team is Addicion , So you can look at the information regarding our team, especially the marketing plan which will help

you to understand what our company is about.

You are required to write an individual marketing plan (@ 3,000) based on the ?simulated? company. This marketing plan should

follow the formal marketing plan structure.This final piece of the coursework should be submitted during the exam period

submission date to be confirmed