strategic marketing

Order Description
Assessment Task

The task within this assignment is to undertake a PESTEL analysis for a company of your choice that wants to better understand the external business environment of a
country of your choice. All components of PESTEL must be addressed.

By reference to academic literature and secondary data sources review PESTEL as a strategic marketing tool and analyse and evaluate the PESTEL components for your
company and your country of choice. Management recommendations must be made.
You are required to produce a business report that demonstrates your understanding of key aspects of PESTEL analysis. The report should be of relevance to the
organisation and be of interest to the managing Director (or equivalent).

The report should be addressed to an interested management readership. It should have:

· a sound theoretical and conceptual perspective, containing evidence of critical debate with reference to appropriate academic literature.
· an effective practical foundation, which makes management recommendations.

The work will be submitted in business report format and should be 2000 words, +/- 10% (excluding Executive Summary, Company Overview, Contents page, titles and
references list).
Learning outcomes

The learning outcomes being addressed through this assignment are:

a) Critically select and apply relevant marketing theories, conceptual models and frameworks in the development of marketing strategies within a dynamic business
environment to produce superior marketplace performance

b) Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-functional aspects of business & management with the goal of enhancing long-
term shareholder value

Subject Specific skills

c) Synthesise complex organisational based information, together with dynamic external data into effective marketing lead strategies

Key Skills

d) Make discriminating use of a range of learning resources in order to solve organisational marketing related problems

e) Communicate the solutions arrived at, and the thinking underlying them, in verbal and written form

Table of Contents

1. Executive Summary
2. Overview of the chosen Company ( one page )
3. PESTEL Analysis
4. Introduction ( The important of PESTEL analysis as a tool investment of the marketers and entrepreneurs to evaluate and analyze the external environment)
5- Political Analysis ( Analyzing the political environment to enter the chosen Company in the market of the chosen country)
6. Economic Analysis ( Analyzing the economic environment to enter the chosen Company in the market of the chosen country )
7. Social Analysis ( Analyzing the social environment to enter the chosen Company in the market of the chosen country )
8. Technological Analysis ( Analyzing the social environment to enter the chosen Company in the market of the chosen country
9. Environmental ( Analyzing environmentally to enter the chosen Company in the market of the chosen country )
10. Legal Analysis ( Analyzing the legal environment to enter the chosen Company in the market of the chosen country )
11. Recommendations ( Based on the evaluation and the analysis of all PESTEL components you should recommend either to invest the chosen Company in the chosen country
or not )
12. Conclusion ( The conclusion should be based on all PESTEL components that the chosen Company invest in the chosen country )
13. References ( Harvard References )

Note :

Figures is required and very important to illustrate the analysis.