CaseStudy2:Stopping Out shopping

Due
Week7andworth220points

ReadthecasestudytitledStoppingOutshopping ,locatedintheonlinecourseshell.Then
,
use
theInternetorStrayerdatabasestoresearchsimilarmarketingstrategiesinthe healthcareindustry.

Writeafourtosix(4-6)pagepaperinwhich you:

1.       

Basedon
thetextbook
‘
ssummaryof
Timothy’s
philosophyofcontinuallystrivingforexcellence,
determinewhetheror
notScarletHospitalwaspreparedtocompetewiththeestablishmentinSalemevenbeforethehighwayimprovementmandatedsuchanupgradeindeliveryhealthcareservices.

2.       

Examinethepotentiallessonsthatth
eStoppingOutshopping
casecouldteachhealthcareexecutivesaboutcomplacency.

3.       

Evaluatethepotential
valueofMichaelPorter’sFiveForcesanalysisandSWOTAnalysisforeffectivedecisionmaking,initsabilitytohelpScarletHospitalprotectitsmarketshareandthusdecreasethechanceoflosingpatientstootherinstitutionsinSalem.

4.       

Appraise
thevalueoftheBalancedScorecardmodelinitsabilitytohelpScarletHospitalexecutivesreinforceitsdefensivemarketingstrategy.

5.       

Propose
aone(1)pageoffensivemarketingstrategy(i.e.communication,branding,innovation,etc.)thatScarletHospitalshoulddeployinordertoturnthetableonSalam-basedhealthcareprovidersandimproveitscompetitivemarketingposition.

6.        
.

.Useatleastfive(5)qualityacademicresources.Note:WikipediaandotherWebsitesdonotqualifyasacademicresources.

Yourassignment
mustfollowtheseformattingrequirements:

·        

Betyped,doublespaced,using
TimesNewRomanfont(size12),withone-inchmarginsonallsides;citationsandreferencesmustfollowAPAorschool-specificformat.Checkwithyourprofessorforanyadditionalinstructions.

·        

Include
acoverpagecon
tainingthetitleoftheassignment,thestudent’sname,theprofessor’s
name,thecoursetitle,andthedate.Thecoverpageandthereferencepagearenotincludedintherequiredassignmentpagelength.

Thespecificcourselearningoutcomesassociatedwiththisassignmentare:

·        

Examinethemarketingresearchprocessandmarketsegmentationstrategiesinthehealthcareindustry.

·        

Integrate
theSWOTAnalysisintoviablerecommendationstomeetthehealthcareservices
organization’soperatingrequirements
.

·        

Analyzethecomponentsofthebalancedscorecard
andconducttrendandratioanalysistoassesshealthstrategicmarketing.

·        

ApplyMichaelPorter’sFiveForcesanalysisforeffectivedecisionmakingtoefficientlyutilizehealthservicesresourcesandachieveorganizationalgoals.

·        

Explain
theimpactthatthepopulationandsocietal,competitive,andfinancialforceshaveonhealthcareservices.

·        

Usetechnologyandinformationresourcestoresearchissuesinhealthservicesstrategicmarketing.

·        

Writeclearlyandconciselyabouthealthservicesstrategicmarketingusingproperwritingmechanics.

.

.

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