Stategic Marketing Plan.

Assignment Question:

The Strategic Marketing Plan (Part I)’ as assignment one provides you with a hands-on experience in

understanding the concepts related to the strategic marketing management and specifically in applying this plan to SportUNE. Additionally,
this marketing plan will also enhancedyour understanding ofthe opportunity analysisthrough critical aspects such as forecasting the market
knowledge, segmentation, targeting, ifferentiation and positioning. Please accessthe SportUNE’s website to retrieve more information about
the business offerings www.sportune.com.au

ldentifythe relevance ofthe mission, SMART objectives and hierarchy of strategies for Sport UNE.

Define the industry in which your SportUNE will compete by assessing the industry’s five competitive forces and highlightthe

appropriate conditionsfor the strategic fit of prospector/analyser/defender/reactor strategies.

Discussthe market and industry

attractiv enessthrough macro and micro level analyses in orderto address the strategic challenges ofthe SportUNE’s business.

Briefly discuss the relevance ofthe marketing research forthe strategic decision-making ofthe SportUNE’s business and identify the influence of
product, pricing, distribution and promotion policies on marketing decisions.

Describe the significance ofthe overall segmentation,

targeting, differentiation andtpositioning strategies for the SportUNE.

Obviously some theories an concepts in Chapters 1- 7 will be more

relevant to the Strategic Marketing Plan (Part I). You must choose which ones are more relevant and explain whythey are more relevant. You
must applythe concepts and theories you have learned from your reading ofthe text to the Strategic Marketing Plan (Part I) analysis and
not just list or describe them. Please try to keep your assignmentwithin the total word limit.

You must use correct referencing ofthe

textbook and other resources used in your assignment to passthe assignment. Use of more references may attract higher marks. Marks will be
deducted for incorrect referencing and poor presentation (ie., spelling and grammar). lfthere is no referencing in your assignment it will

be deemed to be plagiarism and the plagiarism policy will be enforced. You will receive a higher mark for applying a critical analysisto
your discussion.

Please refer to the marking template below forthe way in which the marks will be distributed. Also referto the grading

system outlined in this unit guide for how grades are given for the assignment.

Measure Max Mark Your Mark

Care in question

interpretation 10%

Understanding of key concepts 30%

Analytical/criticalthinking 20%

Application of examplesto

concepts 30%

Logical flow and presentation 10%