Marketing Research Project

Select a topic of interest and develop the theme in some depth by addressing the opportunities and challenges associated with the subject matter within the Costa Rican context. Sample topics may include, but are not limited to, consumer behavior, sustainability, tourism/hospitality, retailing, infrastructure influences on business, logistics/supply chain management, national park system, coffee industry, or starting a business in Costa Rica. Develop a 10-12 page, double spaced paper, with appropriate heading, detailing the topic of interest. Appropriate documentation, representing a range of references, is essential for a successful paper. Follow an appropriate style manual for the structure of the paper. Papers should include a detailed outline at the beginning.