1. Describe the various pressures that drive the costs of a global marketing effort upward when one is faced with buying media.

2. Describe the tensions between the creatives and the account executives (AEs) in an advertising agency.

3. As an advertiser, what tools can you use to make your website as visited as possible?

4. What are the disadvantages associated with a telemarketing effort? How can telemarketing improve be used successfully?