THEME ONE: Companies need to make money to stay alive and it is the leader’s job to make sure that the resources of the organization, including human resources, are used properly to make that happen.

Understanding what competitive advantage means to a company’s bottom line is important in leading the vision. Competitive advantage means separating your company from others in the same business through value added products, processes or services that mark your business as better from the rest. It makes customers want to invest in what you offer the market. In watching the videos and in your discussion, try to ask yourself how can GDD create a competitive advantage and how could I as a manager for GDD lead that change?