SOCIAL PSYCHOLOGY

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INTRODUCTION

Individual behaviors are dependant on situations as well as the influence impacted on by the situations and other individuals.

DISCUSSION
Principles of reciprocity, social validation, liking, and commitment/consistency

In selling a used car, the ability to facilitate compliance from the consumer will determine the sale. According to (Cialdini & Sagarin, 2005) compliance from the consumer is a sought after factor especially by sales persons. Therefore, these principles will be applicable in fostering persuasion, through fostering friendship, and maintain the commitment. Moreover, developing a consistent relationship with the customer will result to compliance. On the other hand, to evade such scenario, I would refrain from fostering commitment or friendships based on the fact once commitment is developed, submission is rarely evaded.

Goal-based strategies

According to (Todd, 2009) availing appropriate alternatives for accomplishing individual goals assists in reducing prejudice, stereotyping as well as discrimination. For instance, enhancing self €“esteem to individuals prone to discrimination. Another strategy focuses on diverting the nature of situations in respect to focusing on the strengths aligned to the vulnerable group (s) as opposed to the weaknesses. More so, it derives appreciation and ability to comprehend the nature of others, hence limit segregation. The third strategy, involves enhancing self confidence to anxious individuals, due to high probability of these individuals stereotyping other people (Todd, 2009). For instance, encourage individual focus on positives aspects.

Murder of Catherine Genovese

Catherine Genovese murder has been aligned to the unresponsiveness of those who would have been able to assist her. She was stabled to death while there were on lookers, but did not assist. Therefore, this factor prompted the aspect of bystander effect (Krueger & Massey, 2009) with people lacking the drive to assist the victim. It is however aligned to withholding of individual urge to react based on other bystanders’ reaction.  Another concept related to this case, focuses on the responsibility diffusion. Krueger and Massey (2009) theorize that such instances occur in groups with responsibility not ascertained to specific individuals.

Archie and Bob

According to (Todd, 2009) individuals tend to discriminate others based on their originality, color and many more. Therefore the situation between Archie and Bob presents racial discrimination. To mitigate the negative impression presented by Bob, the boss can encourage individual awareness among the two individuals. Such results can be realized through encouraging realization of personal beliefs through presenting the positives of each side. Further, encouraging mutually-performed tasks, hence more interaction. This can be attained by allocating tasks for teamwork effort between Bob and Archie. In the process, interaction will derive more understanding and appreciation to respective individual’s originality.
Seeking accuracy

People tend to seek accuracy so as to evade mistakes (Todd, 2009). This enhances more concentration on areas that may present inconsistency with focus on eliminating inaccuracy. In addition this also probes more consideration of both sides of a situation; negative and positive. This means that individuals will strive to weigh options so as to derive a clear accurate focus. Consequently, the desire to administer control over different occurrences facilitates accuracy as well as, striving to choose one option over the other. In addition, determination of logic develops individual choice through assessment according to general consensus, recurrence of the situation and also, the consistency in occurrence.

In conclusion, it can be argued that external factors impact immensely on individual general perception.

REFERENCES

Cialdini, R. B., & Sagarin, B. J. (2005). Interpersonal influence. In T. Brock & M. Green (Eds.), Persuasion: Psychological insights and perspectives (pp. 143-169). Newbury Park, CA: Sage Press.

Krueger, J. I., & Massey, A. L. (2009). A RATIONAL RECONSTRUCTION OF MISBEHAVIOR. Social Cognition, 27(5), 786-812. Retrieved from EBSCOhost.

Todd, N. (2009).Handbook of Prejudice, Stereotyping, and Discrimination. Albuquerque: Psychology Press.