Assume you are the new CEO of a medium-sized public corporation in your city. After reviewing the
organization and its culture, you decide that the company?s social performance is good, but some
changes should be made to help the company to improve in this area.

1. Describe your company and analyze the various primary and secondary stakeholder groups, their
roles, and relationships.
2. Recommend ways the stakeholders can influence the destiny of your business.
3. Create a plan on how you would encourage stakeholders to form a coalition to help you achieve
your goals. Include a discussion of the specific assistance you think the coalition could provide.
4. Anticipate any challenges in encouraging stakeholders to form a coalition to help you achieve
your goals and the steps you would take to overcome these challenges.