The exchange process is dynamic in service encounters, due to the evolving interaction between service providers and their customers. In the age of customer delivering quality service is considered an essential strategy for success and survival in todays competitive environment (Dawkins and Reichheld, 1990; Parasuraman et al., 1985; Reichheld and Sasser, 1990; Zeithaml et al., 1990). Creating long-term relationships with customers is the key to the survival and growth of service operations (Duffy, 1998). In a service setting, the relationships between service providers and customers have shared responsibility in a service exchange, and emotions of joy/no joy result from perceived shared responsibility for service task success/failure. Potential areas for study include understanding the development of service quality frameworks, considering the determinants of service quality, or service evaluation processes and the importance of relationship marketing and its tools. Tourism students could consider aspects of these in the tourism specialism.the topic is SERVICES AND RELATIONSHIP MARKETING
but that topic is to general, and you have to narrow it down to be more specific for you to do better in the research.(you can choose what ever best for you to write)PLEASE REFER TO SERVICES AND RELATIONSHIP MARKETING LECTURE NOTES for instruction and THE STRUCTURE!!! :
T stands as theme. the paper has to have 3 themes.
JUST FOR EXAMPLE: T1: Facebook is good, T2: Facebook is bad, T3: Facebook is whatever. and the themes are 1000 words each.the research has to be in the last 7 to 12 years academic papers.please dont use the normal blogging articles/journals.
the journals for your research MUST BE academic papers.
The more people have cited the paper is the better/stronger the sources is, for you to support your arguments.the sources must be from the books, google scholarship, and my University library (http://www.uwe.ac.uk and go to UWE log in).
user name: k2-noviane,
pass: Seppria90
and click library, there you can get the access for the journals.PLEASE REFER TO LITREV NO LECTURE NOTES to understand how to work with the sources!!!the methodology part is your methodology of how you approach the the articles. for example: its been quoted a lot and .
what method do you use!?