In the rush for growth and profit, we forgot what banking is about – to serve the customer. Now we must go back to basics. … We need to remember – and then never forget – that the customer is why we are in business.” (Ross McEwan, chief executive of RBS, 2014)

An organisation’s ethical behaviour can play a critical role in the formation and maintenance of long-term buyer-seller relationships. Using RBS as a case study: –

1.critically analyse selling and sales management practices in light of relevant academic theory

2.evaluate the bank’s current efforts to ‘clean up its act’ in terms of how it treats customers.

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Posted on May 6, 2016Author TutorCategories Question, Questions