Select and research an advertising agency.

Select and research an advertising agency.

You can choose a national or local agency. Write a 3-5 page overview and evaluation of the agency. Your evaluation should be written in two sections. The first section should describe the

agency?s unique aspects, strengths, services, approach to marketing communications, specialties, client list, and so forth. The second section should be your opinion of the organization as a

marketing communication firm. Include your perception of the organization.

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