Select a designer or a specific design work of your choice and undertake a critical evaluation of the selected design/designer.

Design Analysis
Select a designer or a specific design work of your choice and undertake a critical evaluation of the selected design/designer. Your critical evaluation of the selected design/designer must be based on academic theories relating to design management and your analytical viewpoint for the selected design/designer. The application of the relevant academic theories and models covered in your lectures should be a key component of your assignment. Your response should use the appropriate critical terminology. A key element to a successful submission will be your ability to construct a sustained argument, with critical insight using relevant theories and models.
Structure for Writing the Report
Table of Contents ? Abstract/ Executive Summary ? Context/Introduction o Specify a design work or a designer o Specify particular problems or issues that arise either with the designer or a work of design. ? Critical Evaluation o A critical analysis of significant contribution made by the designer or the work of design. o Identification of some existing debates and discussions ? Build a convincing argument by incorporating your view points and supporting them with evidence. ? Conclusion ? Bibliography
Visual Dos and Don’ts Do use images to enrich and illustrate your report where necessary. If the image is not yours, do reference all images appropriately and according to the Harvard style guide. Don’t use images without explaining how it is connected to your analysis. Don’t use images out of context or simply for the sake of it.