Section 1 (Introduction): Briefly introduce your chosen case scenario (200-400 words).

Case 3: The business model and competitive strategy of IKEA in India.

Questions to be answered in sections 4 and 5:

1)    What is IKEA’s strategic model in Australia?

2)    What are the factors that influence IKEA’s strategy in Australia?

3)    What are the factors that influence IKEA’s strategy in India?

4)    What strategy should IKEA adopt to be able to be successful in the India?

5)    How will it differ from its strategy in Australia?

Write me a 300 word introduction on this topic. 

Get the information from the case 10 assignment PDF

 Don’t answer the questions just write an introduction for the case and what will be discussed further!