Samsung Electronics Company

To prepare for the case, please answer through analysis the indicated questions for each case. Although there is no set length, four to five pages double spaced should be sufficient. When spreadsheet analysis is used, please place in separate appendix.

As with any case, you should apply a combination of marketing concepts and your own insight and judgment in preparing your case analysis. Simply repeating or re-stating facts from the case are insufficient in order to achieve substantial grades.
Questions

1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing?

2. How strong is the Samsung Brand? Can Samsung pass Sony and become a top ten global brand?

3. As Chief Marketing Officer, what are Kim’s role and responsibilities? How has he built his influence?