Order Description

Please answer the question in about 400 words. Keep your answers to the point. Keep this short and simple; however, make sure you have answered all the questions.

NOTE : TO ENSURE ANONYMITY DURING EVALUATION, PLEASE DO NOT INCLUDE YOUR NAME IN THE SUBMISSION

One of the most significant problems firms face is the lack of knowledge that the salesperson has in dealing with the customer. Salespeople frequently have to make quick decisions on pricing, services offered, fees for services, etc. with little knowledge of the impact their decisions will have on profitability. They also have weak information of what services cost and whether the customer is a service drain.

Suggest what should be tracked and how it should be delivered to the salesperson to help them with their decision-making. Also address a marketing message that salespeople can deliver to the customer to encourage them to be ?profitable customers? as opposed to service drain.