Royal Caribbean Cruises Ltd

In this assignment, you are to use the same corporation you selected and focused on for Assignments 1 and 2.
Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR
database (http:/Awww.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The
annual report will often provide insights that can help address some of these questions.
Write a six to eight (6-8) page paper in which you:

Analyze the business-level strategies for the corporation you chose ta determine the business-level strategy you think is
Most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your

Analyze the corporate-level strategies for the corporation you chose to determine the corporate-tevel strategy you think
most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your
Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies
at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in stow-cycle and fast-cycle markets.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.