Revenue management simple case study

1.    Where did the majority of Priceline’s annual Revenue come from in the year ended December 2013 come from and WHY do you believe that to be the case?
2.    What are the 4 key items in the Priceline Group strategy?  Which of these do you believe is the most important and WHY?
3.    The annual report discusses 5 of Priceline’s competition.  List the 5 areas of competition.  Which of these do you believe is the most dangerous to Priceline and WHY?
4.    The annual report lists several Risks.  List at least 10 these. Which of these do you believe is the most dangerous to Priceline and WHY?