Researching in Business and Management

English (U.S.)
The purpose of this study is to research a comprehensive content analysis of marketing tools link to television, internet, newapaper, magazines and brochures on fast- food advertising and provide data on current levels of food advertising affecting Singapore children’s.
All the brand and advertisement images of fast-food chains has been affected by obesity problems ,therefore all the consumers are starting to criticize on fast foods whom produces foods contents high calories ,using high level on oil and fats which causes the obesity.