Deleted:One of the most challenging strategies is to protect something you do not have control over. Fortunately, brands are not adversely affected by oversight mistakes. Politicians who respond promptly to correct the honest mistakes they made have a good chance of upholding their good image in the eyes of the general public, or even enhancing it. However, politicians who conceal the problems raised by the general public and try to fix them secretly, usually end up worsening the perception of the citizens in regard to their credibility. This is because the members of the public have a perception that the politician was acting maliciously when the mistake was made. In this article, I am going to discuss some of the ways of upholding the god image of the politician, in the eyes of the public (Jay Panda – Think. (n.d.). Managing the manageable In the today’s world, the media plays the crucial role in scrutinizing the performance of politicians to ensure that public funds and those other resources are utilized effectively. Hence, the politician plays a major role in ensuring that the resources under his control are utilized wisely and cautiously to avoid pitfalls that might spoil his good image. Audit committee action plan The audit committee should ensure that risk management practices are well scrutinized when venturing into new projects.in that connection, the politician should engage an independent auditor to discuss the fraud risk that might arise in the process of utilizing funds Controlling the unexpected In this regard, crisis management strategies must be put in place to counteract any unforeseen event that may spoil the politician’s reputation. Fraud and corruption Any incidences of fraud, bribery or other forms of corruption are likely to soil the politician’s image if that information reaches the public domain. Hence the audit committee should ensure that cautionary measures are taken by: Carrying out comprehensive, regular survey of fraud and other risks Ensuring accountability in the use of funds Maintaining an ethical tone of the highest degree Upholding excellent relationships with the members of the public Public right to know This should be based on the citizens’ right to information on how the public funds are utilized. This can be effected by inviting the members of the public to scrutinize the budget projections. This can further be enhanced by adopting open government partnership which has attracted close to 64 nations. The open government partnership ensures an open and accountable government. This is because economic growth depends on transparent government and that this approach fosters a better live for the many, whereas secrecy only benefits a few. Cleaning up political funding Appropriate mechanisms should be put in place to ensure that the funding extended to the political parties does not lead to antidemocratic or corrupt outcomes. This is the reason why there should be an inquiry into the political funding. A referral should be given to the joint electoral matters committee to inquire into the accountability regime of the current political funding rules. Its term of reference should include a requirement that the committee make recommendations for the legislation needed to provide a system of political funding that will serve and enhance the democracy.