The Pink brand of Victoria’s Secret claims their target market is college age females with sexy, casual styles. In reality, it is a fact that much of the Pink sales are to tweens and even younger females. Many people believe that those styles are inappropriate for youngsters of that age. Is Victoria’s Secret taking advantage of those youngsters and targeting them with ads and promotions or is that young age group college student wannabes? Another Pink phenomena is the forty-something female buying Pink styles. Are they college student wannabes? Discuss the concept that the female college student is a reference group for both tweens and the forty-ish women.