Redefine the marketing cultural communication problem without the SRC influence and solve for the host-country market situation.
Explain the role of the government in protecting the rights of individuals in a market economy. What government institutions are employed to protect i
August 8, 2020New Landscapes and Somatic Engagement through Alec Soths Niagara and Todd Hidos Between the Two
August 9, 2020Redefine the marketing cultural communication problem without the SRC influence and solve for the host-country market situation.
1. Need to be sensitive to differences across cultures
2. Define the problem or goal in terms of home country cultural traits, habits and norms.
3. Define the problem or goal in terms of host culture, traits, habits and norms. Make no value judgement.
4. Isolate the SRC influence and examine it carefully to see how it complicates the problem.
5. Redefine the problem without the SRC influence and solve for the host-country market situation.
