An emerging perspective, named service-dominant logic, suggests that customers may act as value co-producers (Payne et al., 2008). Co-production is an active, creative and social process, based on collaboration between producers and users, that is initiated by the firm to generate value for customers (Coates, 2009). ISD [Information System Development] can be viewed as a value co-production process in which users and developers work closely to determine the system requirements and implement the resulting system to support organizations’ daily operation. Given that users operate the developed system in their daily work, they are considered as the final customers of the ISD service. (Hsu et al. 2012: 27).
Critically discuss how users can best be incorporated into Information System development. Use one or more Information Technology projects with which you are familiar (either case studies or from personal experience), to illustrate your answer.