Identify and analyse relevant issues specific to this branch, taking account of its location, products, pricing and market.  Do not consider Primark’s online offering. Ccritically apply PEST and consider:
€¢    Key environmental influences and their impact
€¢    Trends: cyclical, seasonal, continuous, erratic or combination?
€¢    The specific implications for Primark Drake Circus Branch Plymouth
Demonstrate awareness of the dangers of only producing a checklist and/or a balance sheet’ snap shot in time.