: Principles of marketing management

Paper details:

Marketing plan, use Harvard references and citation, you can use this site for that: https://www.refme.com/uk/referencing-generator/harvard/
Based on your knowledge of marketing strategy produce an outline marketing plan for the next year for Atlantic Quench.
Your marketing plan should focus on customer attitudes/trends and market growth; therefore, segmentation and positioning will be important within your plan
Your plan should also include the application of a range of models theories and concepts from the Principles of Marketing Management course content.