Pricing Strategies Skimming, Penetration and Competitive

U.S. Army Procurement System
July 27, 2020
Mind Map and Written Reflection
July 27, 2020

Pricing Strategies Skimming, Penetration and Competitive


1. Summarize in at least 400 words the major points of each type of strategy listed below.
-skimming
-penetration
-competitive

a. In light of continuing high gasoline prices, set the pricing strategy for a fuel additive that boosts automotive mileage.
b. Which strategy should I pursue for fuel being the product?
c. What additional information should I be aware of before deciding on the type of strategy?