Pricing Strategies and Pricing Plan
After reading Chapter 12 of the textbook, go to Khan Academy (http://www.khanacademy.org/) and type “demand” to navigate to a video on the fundamentals of price and demand.
Using the company you selected in Workshop One, select a product or service from the company’s product offering and respond to the following in your weekly marketing analysis paper:
Evaluate using clear, insightful critical thinking, the organization’s pricing plan on this product.
Identify the pricing strategy or strategies that are used.
Compare and contrast the organization’s pricing strategy with that of a close competitor. How are they the same? How are they different?
Assume you are the product manager for this same product; the close competitor has just dropped their price 20% on their competing product offering. You are now responsible for setting a new price for this product and writing a new formal price plan. Following the six-step Setting the Price model that starts on page 182 of the course textbook, write a formal price plan using clear, insightful critical thinking.
Paper requirements:
Length: five – six pages
Research requirements: 10 research sources. Sources must be credible and from the last five years.
Your paper should use proper spelling, grammar, and APA formatting.
If appropriate, these sources can be used in subsequent WeeklyMarketing Analysis Papers. Hint: Look ahead at the topics for thisseries of papers.When you conduct your research for this paper; you will likely identify possible research sources for futurepapers.
When you have completed your assignment, save a copy for yourself and submit a copy to your instructor using the Dropbox by the end of the workshop.
collapse Instructions

Assessment Criteria
Criteria
28 Points
22-27 Points
15-21 Points
0-14 Points

Pricing Strategy
You demonstrated clear, insightful critical thinking and provided a detailed identification of the pricing strategy.
You demonstrated competent critical thinking and provided a basic identification of the pricing strategy.
You demonstrated limited identification of the pricing strategy.
You demonstrated little to no identification of the pricing strategy.

Criteria
28 Points
22-27 Points
15-21 Points
0-14 Points

Pricing Plan
You demonstrated clear, insightful critical thinking and provided a detailed pricing plan.
You demonstrated competent critical thinking and provided a basic pricing plan.
You demonstrated limited understanding of a pricing plan.
You demonstrated little to no understanding of a pricing plan.

Criteria
14 Points
11-13 Points
8-10 Points
0-7 Points

Grammar, Spelling, Length, and Citation
Your sentence structure is complete with correct spelling, punctuation, capitalization, varied diction, and word choices. Your assignment length is correct with correct APA formatting.
Your sentence structure has minor errors (fragments, run-ons) with correct spelling, punctuation, capitalization, and limited diction and word choices. Your assignment length is correct with correct APA formatting.
Your sentence structure has several errors in sentence fluency with multiple fragments/run-ons; poor spelling, punctuation, and/or word choice. Your assignment length is inadequate with several APA errors.
Your sentence structure has serious and persistent errors in sentence fluency, sentence structure, spelling, punctuation, and/or word choice.

Your assignment length is inadequate with several APA errors.

Total Points