Pret a Manger:Marketing ideas

Order Description

How satisfied are you that Pret A Manger has… Very dissatisfied Fairy dissatisfied Neither/ nor Fairly satisfied Very satisfied Top 2 Box Fairly + Very Satisfied Total
Row %
A conveniently located coffee shop or restaurant? 2% 4% 6% 51% 37% 88% 100%
A good brand behind its items? 2% 2% 3% 56% 37% 93% 100%
A good packaging format for items e.g. portability, keeps contents hot? 7% 4% 7% 43% 39% 82% 100%
A good range of items? (e.g. options you would buy) 1% 8% 5% 47% 39% 86% 100%
A good regular price for its items? 5% 9% 10% 43% 33% 76% 100%
A good store environment e.g. availability of seating, atmosphere? 1% 5% 7% 53% 34% 87% 100%
A wide variety of items to choose from? (e.g. number of options) 3% 7% 10% 44% 36% 80% 100%
Additional items available to buy within your budget? 5% 6% 15% 44% 30% 74% 100%
Availability of new and different types of items e.g. monthly specials? 9% 7% 8% 41% 35% 76% 100%
Availability of the item you want when you get there e.g. in stock when you visit? 4% 3% 7% 51% 35% 86% 100%
Consistent items (i.e. same each time you buy)? 0% 6% 3% 53% 38% 91% 100%
Good customer service e.g. fast and friendly? 5% 4% 5% 52% 34% 86% 100%
Good quality ingredients in their items? 4% 4% 4% 49% 39% 88% 100%
Good value for money items? 5% 3% 14% 45% 33% 78% 100%
Items that look good? 5% 8% 5% 47% 35% 82% 100%
Items that taste good? 5% 7% 11% 39% 38% 77% 100%
Items with good nutritional content (e.g. calories, salt, fat)? 4% 7% 11% 44% 34% 78% 100%
Other food or drink available that you like (e.g. coffee)? 1% 5% 8% 53% 33% 86% 100%
Satisfying items/ refreshing drinks e.g. not hungry before your next meal? 5% 7% 5% 46% 37% 83% 100%
Suitable size and portions of items? 6% 1% 2% 52% 39% 91% 100%
2100
Brand 1: N=2,100

How satisfied are you that EAT has… Very dissatisfied Fairy dissatisfied Neither/ nor Fairly satisfied Very satisfied Top 2 Box Fairly + Very Satisfied Total
Row %
A conveniently located coffee shop or restaurant? 7% 5% 4% 49% 35% 84% 100%
A good brand behind its items? 4% 4% 4% 51% 37% 88% 100%
A good packaging format for items e.g. portability, keeps contents hot? 9% 6% 5% 39% 41% 80% 100%
A good range of items? (e.g. options you would buy) 1% 4% 5% 49% 41% 90% 100%
A good regular price for its items? 4% 6% 6% 44% 40% 84% 100%
A good store environment e.g. availability of seating, atmosphere? 8% 6% 5% 44% 37% 81% 100%
A wide variety of items to choose from? (e.g. number of options) 4% 4% 11% 45% 36% 81% 100%
Additional items available to buy within your budget? 5% 5% 7% 43% 40% 83% 100%
Availability of new and different types of items e.g. monthly specials? 3% 8% 12% 41% 36% 77% 100%
Availability of the item you want when you get there e.g. in stock when you visit? 9% 7% 3% 46% 35% 81% 100%
Consistent items (i.e. same each time you buy)? 7% 5% 6% 47% 35% 82% 100%
Good customer service e.g. fast and friendly? 3% 3% 11% 50% 33% 83% 100%
Good quality ingredients in their items? 8% 2% 5% 46% 39% 85% 100%
Good value for money items? 2% 2% 8% 51% 37% 88% 100%
Items that look good? 2% 3% 2% 49% 44% 93% 100%
Items that taste good? 7% 9% 14% 33% 37% 70% 100%
Items with good nutritional content (e.g. calories, salt, fat)? 10% 8% 7% 40% 35% 75% 100%
Other food or drink available that you like (e.g. coffee)? 9% 5% 12% 39% 35% 74% 100%
Satisfying items/ refreshing drinks e.g. not hungry before your next meal? 5% 5% 8% 44% 38% 82% 100%
Suitable size and portions of items? 6% 7% 6% 40% 41% 81% 100%

Brand 1: N=2,000