Press Releases & Networking €“ The Background and Fact Sheet

The press kit is the most well-known tool in the PR kit. Print or electronic press kits are used by the media as a resource when covering an organization.

Main Discussion Post

Search company Web sites to find a backgrounder that you think can be improved. Provide a direct link to it.
Rewrite the backgrounder in 2 paragraphs.
In a separate paragraph, explain what you changed and why.
This post should be 3 paragraphs (300 words). Because you are doing research, be sure to cite and reference the sources in APA format. Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.

Interactive Responses

Complete the following for the first interactive response:

Select 1 student’s backgrounder, and develop a brief fact sheet to accompany it.
Complete the following for the second interactive response:

Select another student’s backgrounder, and compare it to the original. Critique both.
Each post should be 1 paragraph (75 words) and must be substantive in nature.