PR Skills Analysis

Skill- "Complex problem solving" €“ Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions,by using the "Complex Problem Solving" Skill you are to answer the following: 1. Definition Provide a rich definition of this skill (100 words) 2. Personal reason for selecting this skill Explain why you personally selected this skill for analysis. For example, you may wish to identity your strengths and weaknesses in this area (100 words) 3. Importance of this skill for public relations Based on any evidence you can find about the role of PR in organisations and society, explain why you think this skill is considered important for PR practitioners. (100 words) 4. Best-practice characteristics Identify best practice characteristics and/or methods with this skill (for example, good writing is clear writing; active listeners are able to summarise and synthesise information they hear; social perceptiveness requires emotional intelligence) (250 words) 5. Poor practice characteristics Identify poor practice characteristics and/or methods with this skill (for example, poor writing does is not tailored for its audience) (200) 6. Professional development Based on what you have learnt about best practice and poor practice with this skill, identify: � What you personally need to work on to develop your strengths in this area; and � What tools you might use or activities you might undertake to assist you with this development (250)