PICK A PRODUCT THAT YOU USE ON A REGULAR BASIS, AND THEN IDENTIFY TWO (2) BRANDS WITHIN THAT PRODUCT CATEGORY: ONE BRAND THAT COMPETES ON PRICE, AND O
Systems Thinking for Managers Academic Essay
September 21, 2020Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65),
September 21, 2020PICK A PRODUCT THAT YOU USE ON A REGULAR BASIS, AND THEN IDENTIFY TWO (2) BRANDS WITHIN THAT PRODUCT CATEGORY: ONE BRAND THAT COMPETES ON PRICE, AND O
1. Pick a productthat you use on a regular basis, and then identify two (2) brands within that product category: one brand that competes on price, and one brand that competes based on features and benefits. (For example, if you were to pick a product category such as shampoo, you mightidentify Suave as a brand that competes on price, and Paul Mitchell as a brand that competes based upon features and benefits.) 2. Give a brief (1 paragraph) description of each brand, including links to their web sites. 3. Conduct an actual price comparison on the two brands that you have identified in atleast two different stores. Report where you compared the prices and whatthe pricing was in each location. Were there any sales or discounts available that affected the pricing for these products? 4. Since value is the ratio of perceived benefits to price, which productis the better “value”in your opinion? Why?
