1. One of the things P&G already knows about online shoppers is  that they expect brand Web sites like Pampers.com to offer the  most information anywhere about a product line, including all  its size, packaging, and product options. Do you think online  outlets like P&G’s eStore can convert more shoppers’ needs for  information like this into Internet sales? What other purposes  can a pilot Web site like the eStore serve for retailers?  
2. Do you think personalization, customization, or behavioral tar-  getting can help Web sites like the eStore to succeed? What sort  of personal information would you be willing to share online to improve a retailer’s ability to meet your needs.