Topic: Ogden Publications Strategy

Paper details:

LP3.1 Assignment: Ogden Publications Strategy

This assignment will assess the following competency: 4. Demonstrate the ability to exhibit sound marketing decision-making.

Directions

After reading the Ogden Publications Strategy case, and based on your readings from our textbook, write a 300-400 word essay in which you address the following questions:
•What are some of the key customer touch points for Ogden Publications?
•How does Ogden Publications use integrated marketing communications to provide a consistent message across these customer touch points?
•How does Ogden Publications benefit from using integrated marketing communications to respond to the actions of their competitors?”

The paper must be researched using at least two scholarly or professional marketing resources, as well as the textbook. The references must be cited and properly placed on the reference page using APA formatting. Submit this assignment to your instructor via the dropbox LP3.1
i have uploade the ogden publications that need to be read to do this work.