new media communication
1. A Critical and reflective evaluation of the impact of Social media upon traditional marketing and stakeholder communications.
2. A critical evaluation on two emerging channels from the perspective of consumer and/or co-creator. You will be expected to engage with the new channels and show outputs appropriate to the media, while at the same time being able critically to reflect on the channels in the context of evolving marketing communication theory.
Evidence of your engagement from the channels that you have chosen to discuss should be used to highlight pertinent theory, demonstrate your depth of engagement.