Netflix

1. What is Netflix’s strategy? What type of competitive advantage is Netflix trying to achieve?

2. How strong are the competitive forces in the movie rental marketplace? Do a five-forces analysis to support your answer.

3. What does a SWOT analysis of Netflix reveal about the overall attractiveness of its situation?

4. How does Netflix’s competitive strength compare against that of Blockbuster? Does Netflix have a sustainable competitive advantage over Blockbuster in the movie rental business? Why or why not?

4. What recommendations would you make to Netflix CEO Reed Hastings?

5. What recommendations would you make to Blockbuster CEO James Keyes?