Write a 3-5 page paper/analysis on your chosen case study (See Week 2) where you consider the SWOT Analysis, Marketing Goals and Objectives for your Marketing Plan.

This week’s component is the SWOT Analysis. Consider these elements as you write your paper.

Strengths Weakness Opportunites Threats SWOT Matrix

Developing Competitve Advantage Developing a Strategic Focus Within your paper/analysis be sure to address the following:

Include a title page and 2-3 references. Only the body of the paper will count toward the page requirement. Only one reference may be located online (not Wikipedia) and the other references must be located in the Grantham University online library. Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should be written in APA style. Please see your instructor for any further instructions. Note: A complete layout of the marketing plan can be found in the Appendix of the text.