methods of market entry
Provide a critique of the various methods of market entry that are available to the internationalising retailer.

Project description
1.after talk about what methods of market entry that are available for the internationalising retailer(which one is risky or less risky)and then use example of which key way that Luxury retailer use it more often and why<br /><br />
2.Choose one Luxury retailer as an example and explain its market entry by using Segmentation, Targeting, Positioning framework and explain strategically about the features are success or failure. <br /><br />
3.Please provide introduction, recommendation and conclusion, appendix, references