Marketing -valuate the concept of integrated marketing communications (IMC).

Include in your discussion the impact of interactive marketing communications and the emerging role of digital media and digital technology. Outline some arguments against theIM

valuate the concept of integrated marketing communications (IMC). Include in your discussion the impact of interactive marketing communications and the emerging role of digital media and digital technology. Outline some arguments against the IMC perspective and draw conclusions. 2200 Words

Work should be based on 3 different articles found online. (Referenced)