you need to think and write the marketing strategies to urge the circulation for David Jones. Develop a comprehensive international marketing plan for David Jones is an upscale Australian department store chain I have chosen David Jones as a brand and all its products to introduce on international market and the target is Thailand . Our plan will compete to get the market share in there

1 Tactics/ strategies relating to marketing mix:

– Product/ Service related – Distribution related – Price related

– Promotion/ communication related

– People related

– Society related (e.g. corporate social responsibility and ethics)

2 Competitive positioning

3 Market segment strategies