Topic: Marketing Research + SPSS Analysis

Paper details:

You are required to read Case Study 12.2 (attached)
After reading the case study, you are required to use the SPSS datafile GlobalMotors.sav (attached), to answer all the 6 questions of the Case study 12.2 (attached). Please also check the case study hints on the Burns and Bush website.

Assignment tips and types of scales are also attached for your reference.

A report format is not required for this assignment. However the structure and presentation of the assignment will count. A title page, executive summary, table of contents, body (answering of all the questions, displaying and commenting on tables and figures) are required for this assessment. Please use Times New Roman, Font 12 and single line spacing throughout your report. No more than 25 pages should be submitted and no appendices should be included.

PLEASE FOLLOW ASSESSMENT CRITERIA AND MARKING CRITERIA CAREFULLY.