Marketing Research advantages and disadvantages of conducting market research surveys online

Question 1: How should firms use marketing research to improve their marketing strategy?

Question 2: Describe how you would select a sample frame for a primary research study of you choice.

Question 3: What are the disadvantages of using a survey when doing primary market research? What are the advantages?

Question 4: What are the advantages and disadvantages of conducting market research surveys online? How might you overcome the disadvantages?