Marketing project

Develop the complete marketing mix that fully describes the four Ps for your new productproduct, promotion, place, and price. You will need to conduct a survey of Chabot students in Week 13 to test out your ideas. For your final paper, you’ll need to pull together all of these ideas. Develop distribution strategies for the product. Describe your complete promotional mix (advertising, promotion, public relations, and personal selling) in detail, and determine how you will allocate your budget. For purposes of this plan, just define the percentage of your total budget that will be invested in each element of the promotional mix, and why. Define a pricing objective, pricing strategy, the exact price, and justify why this fits your pricing objective and your target market. Your paper, excluding appendices double-spaced pages. It should be one integrated, complete plan, so be sure to provide transitions between sections. Be sure to closely follow the writing and academic integrity guidelines issued earlier in the semester; dont copy from your sources! I want my paper to , excluding appendices, should be at least 5-7 typed, double-spaced pages. It should be one integrated, complete plan, so be sure to provide transitions between sections. Be sure to closely follow the writing and academic integrity guidelines issued earlier in the semester; dont copy from your sources! When you submit your paper through Blackboard, it will be scanned by plagiarism detection software. Youll find a checklist for the final marketing plan in the Marketing Plan folder; use it to ensure youve included all requirement elements of the plan. A. Brief overview of your company: 1 paragraph. B. Target market for your new product: 1-2 paragraphs. C. New product. Fully explain the products features, benefits, and competitive advantage. Discuss why this product is a good choice for your company and how it fulfills the needs of your target market. Briefly discuss packaging. Refer to appendices 1 and 2 in your discussion. 1 page. D. Product distribution strategy. Explain how your target market will access your product. Is this an intensive, selective or exclusive strategy? Justify your choice. 1-2 paragraphs. E. Promotional mix. Explain how you will promote your product to inform and persuade your target market. Justify your choices. Why are they the best choices for this product and this target market? Explain which elements of the promotional mix youve chosen to emphasize, and why, referring to appendix 3. 2 pages. F. Pricing. Define and justify the price of your product. What is your pricing strategy and objective? 1 page. G. Conclusion. 1 paragraph. Required Appendices: 3. Promotional budget allocation (what percentage of your budget will be spent on advertising, sales promotion, public relations, and personal selling) you can decide this, it is a product for college kids if that helps