Topic: Marketing Management report:understand and map travellers� recent experiences with domestic airline , and subsequently

develop managerial implications based on your findings.

 

 

 

 

Marketing Management Assignments detail

Length: Maximum 3000 words (from introduction’ section to conclusion’ section)

Requirements: Please attach a cover sheet, and assessment criteria attached with this announcement

Assessment Task:

The aim of this assignment is to understand and map travellers’ recent experiences with domestic airline(s) [Australia

domestic airlines : Virgin Blue, Qantas, JetStar and Tiger Airways], and subsequently develop managerial implications based

on your findings.

Please select three informants/respondents who recently travelled by a domestic airline. You could select your friends,

relatives, colleagues, and/or anonymous travellers who recently travelled by a domestic airline. Please record the

demographics of your respondents, and report this in your assignment.

Each interview should be completed by 20 minutes (roughly three interviews would take 60 minutes in total). Please record

your interviews using an electronic device (e.g., phone device, audio-recorder etc.), and transcribe the recorded data on a

page(s) for the purpose of writing this assignment. Please enclose the transcribed data as an appendix’ of your assignment.

Please critically analyse the collected dataset, and formulate some future strategies for airline managers/industry.

As a guideline, you could use the following set of questions for each of the interviews:

€¢ Informant’s (or respondent’s) demographic, psychographic, geographic and behavioral characteristics (please refer to page

266 of the text book),

€¢ In order to choose a domestic airline(s), what are their choices?

€¢ When did they travel by a domestic airline?

€¢ Which of the recent airlines did they travel with?

€¢ What factors played major roles in choosing this domestic airline?

€¢ What are their good and bad experiences of travelling with this airline?

€¢ What they would be looking forward if they select the same airline next time?

You are strongly suggested to study the textbook and relevant papers published in reputed journals including Journal of

Marketing and Journal of Marketing Management. This is a challenging assignment and it is recommended that students read

various academic materials such as other textbooks and academic journal papers, and cite and reference those appropriately.

Students can follow the following report structure:

– title page;

– executive summary;( 300 words)

– table of contents;

– a short introduction with a background( 400 words)

– a brief justification and significance of such a study( 200 words)

– a brief research method explaining sample size and location; and method of data collection and data analysis( 200 words)

– a thorough finding and discussion section should include answers to your questions. Please address the questions

one-by-one. You could use a table/matrix format to demonstrate your findings for each of the questions and how these are

perceived by the respondents. This could enable you to find similarities and dissimilarities in your findings. Your

discussion should include an explanation with a reflection from current literature, current marketing practices, and your

findings; ( 2000 words)

– a brief managerial implications and conclusion section should be based on your findings, and should include the most

critical suggestions/strategies for airline managers/industry; ( 200 words)

– a list of references and appendices.

To enhance the presentation style of your assignment, you can use headings and sub-headings.

Important Note:

– Selection of literary support from Google, Wikipedia, www.NetMBA.com, www.marketingteacher.com, www.tutor2u.com, etc. will

be treated very negatively. These are not appropriate sources for your academic assignment and their use is not acceptable.

– You should not contact the company in question for any information for the purpose of this assignment. This exercise is

purely conducted for academic purposes and is in no way intended to hurt the organisation’s reputation. However, you can use

readily available secondary sources including airlines’ websites, published reports, news articles etc.

Warning: references and examples must from Australia companies.

 

Marking Criteria?

Maximum Marks Marks Received Comments

Title page 1

Executive summary 2

Table of contents 2

Introduction 4

Justification and significance 2

Research method 2

Findings and discussion 20

Managerial implications and conclusion 2

Structure, grammar and presentation 2

Citations, references and appendices 3

Total 40 marks

CRAZY OFFER!!! ASSIGNMENTS COMPLETED FOR FREE!!