Marketing in communication Essay (3000 words exclude cover page and reference)

• Any topic related to marketing communications can be chosen.

• Cross-cultural nature is desirable.

• No primary research is required.

• Assessed on the basis of your understanding of international marketing communications strategy or tactics.

• Cite all references properly using the APA or Harvard style.

• Format:

– Page 1: Cover page

– Page 2-6: Essay

• 5 single-spaced pages plus a list of references

• Must be typed in Corbel, Calibri or Times Roman 12 point, with 2.5 centimetres margins.

• Figures, tablesand visual in an appendix.