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Marketing case

Instructions:

Examine the following case and get a deep analysis (concise) about the marketing strategies they should choose based on their current strengths.

• What decisions were available to Hastings? What were his options?
• Would you have done the same thing? What about brand name? What about the price change?

your write-up will be evaluated for clarity, clear flow, logical structure, use of case information, evidence-based arguments, integration of quantitative and qualitative data and conclusions flowing from analysis.

maximum 1 page (double spaced 12 pt. font)